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GXG™ is designed to work with all eligible student-athletes at Baylor.

Through GXG™, Startup Waco offers student-athletes a wide range of opportunities to engage in NIL activations, including (but certainly not limited to): marketing appearances, social media promotions, amplifying new business in the Waco market, fan and community engagement, charity events, and a variety of other mutually beneficially partnerships. Additionally, student-athletes will have the opportunity to conceptualize and launch new businesses.

Order proceeds go to support student athletes directly through NIL support and development


We keep our shipping plain and simple. All orders ship free within the contiguous United States.

The shipping time is 2-7 days (if in stock). Please note that orders take up to 2 business days to process after placing the order before shipping out. Shipping business hours are Monday through Friday 8 AM to 5 PM CST. The shipping cut-off time is 1 PM CST.

As soon as your order ships, you will receive an email providing you with a tracking number. You can also track your order by visiting our order tracking page. If you haven't received one or if the tracking number doesn't work, please contact us and we will gladly assist.

Returns & Refunds

In the event that you are not satisfied with your order and would like a refund, please email us at within 30 days of receiving your order. We will arrange a refund for you. We would appreciate it if you could provide us with your order number (which you can find in your email confirmation) and describe the issue so that we may be able to resolve it in the future.